Something special happened during the spring of 1998. A Sunday afternoon gospel sing was scheduled to conclude the week's Branson Fest activities. An army of Branson stars took to the stage with a mass choir in the background, and two hours of spiritually energized gospel music was presented. The event was the birth of the popular "Jammin' for Jesus" programs.
After Bill Brooks and Barbara Fairchild, the first person to catch the vision of something great was Phyllis Rotrock. It didn't take long for Phyllis to take charge and, with the help of Larry Wilhite, brought the first "Jammin for Jesus" to reality. The first Jammin' was held at Mutton Hollow theme park and drew over 800 people. Since then, thousands have attended the monthly sing as well as all night sings. Bill, Barbara, Larry, Randy Brooks and Ray Burdette were instrumental in making it grow with their talents in the early years.
The purpose of Jammin' is to encourage gospel singers to continue their ministries of music while blessing local charities and the Branson region. The free admissions with a monetary or product donation has benefited hundreds of charities. Brashler's Theater was the main stage for a full house of 800 guests in the early years. Many volunteers were instrumental in the success of Jammin' for Jesus monthly all- night concerts and festivals. The Doug Gabriel Theater, The Barbara Fairchild DIner, and The Branson Famous Baldknobbers have also hosted Jammin' for Jesus concerts over the years. In 2024, the Branson Jammin' for Jesus concerts moved to The Hughes Brothers Theater.
Phyllis Rotrock says, " producing Jammin' for Jesus for 22 years was very rewarding, the blessings were amazing!!"
Sheila Meeker and Brian Pendergrass become the producers in 2022 and have fallen in love with the ministry of Jammin' for Jesus. They consider it an honor to keep alive the vision and ministry set by Phyllis and all the Jammin' founders.